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Jeaneration Next

As the pandemic spread in early 2020, lockdowns were implemented in countries one after another. Soothsayers claim that denim’s end is near since the start of the pandemic. People are turning away from denim and towards other comfortwear. Denim is not the only fabric that has been popular. Since the beginning of the denim pandemic, many soothsayers have...Read More

What’s fad? What’s future?

Luxury fashion houses have been forced to look at digital avenues to combat the ongoing pandemic. Brands are exploring innovative digital methods that engage consumers virtually to offset declining sales. Sheetal Jain gives a sneak peek at the emerging trends in the luxury sector, such as the gamification of NFTs or pre-loved clothing and how they...Read More