A Deeper Look At Pulse Of The Fashion Industry 2019 Report Findings

The 2019 Pulse of The Fashion Industry 2019 Report has declared that progress in the industry towards sustainability is decreasing. The report concluded that although the Pulse Score rose in 2019, from 38 to 42, it did so one-third slower than last year, showing how companies are still struggling to reach a perfect 100.

The 2019 Pulse of The Fashion Industry 2019 Report revealed a decline in progress toward sustainability. The report, in an effort to inform, listed different ways that industry leaders, government officials, and investors could all collaborate to get back on the right track.

The Pulse Of The Fashion Industry Report 2019 revealed the shocking reality of recent sustainability efforts. The report concluded that although the Pulse Score rose in 2019, from 38 to 42, it did so one-third slower than last year, showing the challenges still faced by companies in reaching the perfect score of 100.

It wasn’t always so complex. However, a globalized world led to a more complex supply chain and outsourcing. Over the years, we ignored this issue and created a reality that is now only reversible by us. UN Climate Change News reports that the fashion industry consumes 10 percent of global carbon emissions. This is more than the combined energy consumption by the aviation and shipping industries. These are impressive achievements, but they don’t cover all the issues that plague the fashion industry.

The Pulse Report highlighted the rapidity with which the fashion industry operates, making it harder to close the gap between the cause and the solution. For years, designers have been working on a capitalist, unsustainable system that forces them to produce collections at an unrealistic pace. Consumers also feel the pressure, as they are constantly marketed with new clothes, reducing the life of an item.

The effects of these supply chains and demands from the industry have been gruesome. It is now our collective responsibility to repair the damage. Consumers are accustomed to sustainable efforts by brands. Only 7 percent of consumers surveyed said that sustainability was their top consideration in shopping. According to the Pulse Report, 23% of consumers place a high priority on quality, 17% look successful, and 16% receive good value for their money. In addition, despite fashion’s continued negative impact on the environment and climate change, natural disasters are the most powerful triggers to changing behaviors in terms of sustainability.

The Pulse Report emphasized the importance of marketing words and actions appropriately to consumers to convey the urgency of change. These actions can influence the shopping habits of consumers for the better.

The report also highlighted the importance of collaborations among leaders in fashion and other eco-industries that have similar goals. These efforts can help to combat the current lack of technological advances in improving environmental damage.

Brands are limited in what they can achieve, even if they modify the supply chain and inform consumers properly. The report called for more efforts to be made in order to awaken our policymakers and governments and get them to understand the need for regulation.

Some governments have started to implement this, including those of Germany and The Netherlands. Other governments and policymakers have recently shown a greater interest in improving the situation. The main reason for this interest is that citizens are pushing for change. Moreover, it is impossible to achieve the necessary change without the use of policy interventions. The relationship between a government and certain companies, businesses, or civil groups can be a platform for progress.

The Pulse report emphasized the need for countries to work together and create policies that are seamless across borders, especially now that the fashion industry is global. To establish effective policies, government and business must work together to clarify their roles in the collaborative relationship.

Investors are also key players who must be involved in the achievement of set goals. Pulse recommended that investors take simple steps, such as requiring standard disclosures and driving impact. They also suggested pushing for a common reporting framework. Pulse indicated that investors could even collaborate with their invested companies and engage them on the topic of improving social and environmental practices. This could then provide an opportunity for both parties to work together and influence legislators.

Sustainability continues to be a buzzword in our consciousness. The time is now ripe to take collaborative action. All key players, including businesses, policymakers, and investors, as well as consumers and other stakeholders, must acknowledge the urgency of a balanced approach between growth in an industry and its goals to achieve a neutral footprint while reversing any negative impacts.

We are only a few months away from this year’s results. 2020 is fast approaching. Maybe the numbers will trend slower, putting us further behind. Perhaps the effects will shift in a different direction if the world is forced to stop and industries are forced to make do with what they have. This year, we’ve already seen positive and important trends in the transformation of our society. We can only hope it wasn’t too little, too late.