A Question of Scale

If the global fashion industry moves in the right direction, it has a chance to make a large-scale social and environmental change that will benefit millions. The cuttings, from patternmaking to waste material and hangtags, can be made so that they do not leave an ecological footprint.

If the global fashion industry moves in the right direction, it has a chance to bring about a large-scale social and environmental change that will benefit millions of people.

Cuts can be made from patternmaking to waste material and hangtags and then on to packing and shipping. This way, the ecological footprint is not left behind, and it stays in the loop. Buttons, zippers, and other accessories should be selected accordingly.

The client can receive an incentive to keep the garment, even if the fabric is worn, has holes, or faded in color, by offering them repair, return, and upcycling.

A single aspect cannot define the circularity of a product. It must be viewed as a whole, including the products and their by-products.